I have spent more than a decade working across every corner of the media and marketing industry — writing, strategising, producing, consulting, founding, and advocating — and the thing that connects all of it is a genuine, borderline pathological need to understand how culture moves and why.

I grew up moving constantly. Eleven schools across three different continents will either break you or make you extraordinarily good at reading a room; luckily for us, it was the latter. I studied politics and communication at Griffith University; from there, I built a career that refuses to sit in one lane. I've been a social media editor at two of Australia's largest media companies, a creative and social strategist at agency level, a freelance journalist with bylines at global titles, a commercial partnership lead for major publisher-brand executions, a content creator, a voiceover artist, a panelist, a commentator, and a youth mental health advocate who has taken the work all the way to Parliament House.

I'm also the founder of In My Head Co. — a youth-led mental health media and advocacy platform for Gen Z — which grew out of years of work in the not-for-profit and mental health space and a firm belief that culture, power, and mental health are the same conversation.

I'm terminally online. I've made that my entire career. And I'm still not finished.