Publicity
I tap into my established relationships that have been developed over working in the media industry for more than half a decade. I like to look at publicity through a very holistic approach that incorporates the new and emerging media touch-points.
Therabody
Earned Media
Celebrity Cruises
Market City
Launching Therabody into Australia using the brand’s new 4th generation of devices to generate conversation and awareness and support an ambitious global drive for the use of percussive therapy, all during the Coronavirus pandemic. Resulted in over 115 pieces of press coverage with an excess of +50 million reach over a nine month period with feature articles in top tier titles including Vogue, body+soul, Man of Many and more.
Create authentic connections with Australians who love luxury travel, scaling our messaging effectively to encourage GEM-X cruise consideration while showcasing our brand personality along the way. This was a year long always-on client with a number of key campaigns and touch-points.
Position Market City’s Christmas Enchanted Forest activation as a drawcard for inner city workers and families as shoppers return for the first in-store holiday period post-pandemic. This was a campaign period activity project.
