Arcadian organic
Arcadian Organic is an Australian-based company that produces and distributes organic meat products. They are a parent company to a number of organic meat brands, and they have a strong commitment to the environment, animal welfare, and sustainability. Arcadian Organic tasked us to develop an organic social media strategy to reach their stakeholders and media players, as well as showcase their commitment to organic farming and sustainable practices.
October 2019 - November 2020
Sydney, Australia
Solution:
To solve this problem, Arcadian Organic worked with us to develop an organic social media strategy. The agency worked closely with the Arcadian Organic team to define their target audience and create a content strategy that would appeal to them. We also worked with Australian farmers to create authentic and engaging content that showcases the benefits of organic farming. As a result, Arcadian Organic was able to increase their social audience by 314% in one year. We also created brand collaboration and partnership opportunities with other industry bodies including but not limited to Australian Organic, and engaged with their followers on a deeper level.