Borrowdale free range pork
Borrowdale Free Range Pork partnered with us to develop a comprehensive social media strategy and manage their online presence as the premium choice for Australian Pork. Our services included always-on support, community management, UGC campaign management, creative direction, content production, and media relations.
We implemented a tailored social media strategy to build brand awareness and engage target demographics. Through community management, we fostered a sense of community and loyalty among Borrowdale's followers. We also collaborated with restaurants and suppliers to create UGC that showcased the versatility of their products and built authenticity.
October 2019 - November 2020
Sydney, Australia
Solution:
To expand their reach, we launched an influencer program targeting parenting, fitness, and foodie verticals. By working with influencers aligned with Borrowdale's values, we generated content highlighting the benefits of their products. This strategy tapped into new audiences and increased brand exposure.
In addition, we executed campaigns such as the launch of Borrowdale's Small Goods Range. Through creative direction, organic marketing, public relations, and staff education, we raised brand awareness and established Borrowdale as a premium choice among supermarket buyers.
The results were exceptional, with a 15% social audience growth YoY and an average of 50,000 monthly organic impressions. The influencer program expanded brand reach, while the UGC campaigns built authenticity and trust. Overall, our strategic approach and creative campaigns significantly enhanced Borrowdale Free Range Pork's brand presence and drove business growth.