Cashrewards
Cashrewards approached us to develop a comprehensive content strategy and brand story for their launch in the Australian market as well as a Christmas Brand Awareness campaign. Our services included setting and managing an always-on channel strategy, defining the brand's tone of voice, and establishing its purpose. We also developed a paid amplification strategy using the organic content created.
Our primary goal was to encourage new account acquisitions with a KPI of $13 and new user acquisitions with a KPI of $50 within the first three months of the launch. To achieve this, we focused on utilizing social media and influencers as our primary channels to drive campaign success.
October 2019 - November 2020
Sydney, Australia
Solution:
In addition to the organic content strategy, we collaborated with local tastemakers and influencers to amplify Cashrewards' brand message. We carefully selected influencers who aligned with the brand's values and had a strong influence on the target audience. Collaborating with these influencers allowed us to tap into their established audience and extend the reach of the campaign.
The influencer content was integrated into the paid amplification strategy, ensuring that the content reached a wider audience. By combining organic and paid efforts, we maximized the brand's exposure and impact, ultimately driving new user acquisitions.
The results of our efforts were highly successful. Within the first three months of the launch, we achieved 5,500 new registrations, 200,000+ retailer traffic, 3,000,000+ brand impressions, 418% increase in link clicks.