CLEAVER'S organic
Cleaver's Organic partnered with us to develop a holistic always-on content strategy that focused on showcasing the benefits of organic meat, the people behind the brand, and sharing delicious recipes. The strategy included art direction, social media management, content creation, blog and copywriting, paid social management, and EDM campaign structure and content.
In addition to the always-on strategy, Cleaver's Organic also launched a number of additional campaigns throughout the year, including a beef jerky launch and the launch of their online shop. These campaigns helped the brand test the waters of e-commerce and saw a noticeable lift in performance.
October 2019 - November 2020
Sydney, Australia
Results & Output:
Through their partnership with the agency, Cleaver's Organic was able to achieve 13% social audience growth year-on-year and an average of 100,000 monthly organic impressions. The agency also helped Cleaver's Organic launch an IGTV series with ambassador Pete Evans, create Tasty-style video recipes with an average completion rate of 90%, and launch a contra-based influencer program to expand brand reach to parenting, fitness, and foodie verticals.