Elato, an ice cream brand, approached us to develop a social media strategy focused on conveying their commitment to creating the best ice cream without compromises. Our strategy revolved around three content themes: formulation, social enterprise, and the product. By showcasing the meticulous process of crafting Elato's ice cream, emphasizing healthier ingredients, and highlighting their dedication to social and environmental responsibility, we aimed to attract a target audience who values taste, health, and sustainability.

To maintain consistency and align with Elato's brand image, we developed a playful yet mature aesthetic for the social media strategy. This involved incorporating vibrant colors, captivating visuals, and an approachable tone of voice. By creating engaging organic content, we aimed to build credibility, trust, and desire among the audience.