Escape and Hilton joined forces in a dynamic partnership that exemplifies the synergy of editorial, commercial expertise, and innovative technology. The collaboration resulted in a highly successful campaign that not only surpassed its initial target but also created an engaging and impactful experience for the audience.

The campaign was strategically designed to tackle the challenge of convincing the target audience that Hilton is the ideal hotel brand for their desired Australian destination. To achieve this, a multifaceted approach was employed, harnessing the power of innovative technology and captivating content.

A wide range of assets was produced to cater to various aspects of the campaign's objectives. This included 19 interactive hotel walk-through videos, 4 interactive videos, 3 digital editorial mentions, 33 organic social link posts, 10 compilation videos, 90 social cutdowns of hotel videos, and an impressive 200 added-value organic social trend videos.