ESCAPE x Pinterest
Escape and Pinterest collaborated to launch an innovative initiative, becoming the first publisher creator partnership in Australia with Pinterest. This groundbreaking collaboration aimed to inspire Pinners and assist them in planning their upcoming vacations. The series, titled "Green Escapes: A Sustainable Travel Guide," showcased sustainable accommodation, local food options, and retail establishments, all emphasizing the importance of supporting local businesses.
Escape.com.au, being an early adopter of Pinterest's Idea Pins feature, leveraged this interactive format to create and share captivating content. With 80 Idea Pins already published, Escape provided a comprehensive guide for travelers seeking inspiration and practical advice for their trips. The strategic collaboration between Escape and Pinterest resulted in a remarkable engagement from a newly engaged audience, allowing Escape.com.au to directly connect with individuals actively seeking travel-related information.
April 2022 - June 2022
Sydney, Australia
Solution:
The partnership between Escape and Pinterest proved to be a resounding success, as evidenced by the impressive 347,300 video views generated. Through this collaboration, Escape.com.au established itself as a leading travel resource, harnessing the visual discovery platform of Pinterest to engage and inspire its target audience effectively.
The success of this partnership showcased the power of Escape's Pinterest strategy and its ability to resonate with Pinners looking for travel inspiration. By curating compelling content and utilizing the unique features of Pinterest, Escape.com.au fostered direct engagement with an audience specifically interested in travel. This collaboration not only solidified Escape's position as an industry leader but also demonstrated their commitment to embracing new platforms and technologies to deliver meaningful and inspiring experiences to their audience.