GODADDY
ALWAYS ON
GoDaddy enlisted our services to manage their social media presence with an always-on strategy. Our primary objectives were to build a strong social media audience, develop an effective content plan, and integrate social media efforts with other business units to maximise reach and engagement.
The overarching purpose of the content strategy was to empower and support Australian entrepreneurs, enabling them to succeed in their ventures. We focused on delivering valuable and informative content that catered to the needs and interests of this target audience. By providing educational resources, tips, and insights, we positioned GoDaddy as a trusted partner in their entrepreneurial journey.
October 2019 - November 2020
Sydney, Australia
Solution:
In addition to the content strategy, we implemented on-page engagement techniques to foster interaction and drive traffic to the GoDaddy website. This included leveraging social media features such as polls, quizzes, and Q&A sessions to encourage audience participation and create a sense of community.
Furthermore, we implemented paid social media campaigns and digital optimizations to enhance the performance and visibility of GoDaddy's social media presence. By strategically targeting specific audience segments and optimizing campaign parameters, we maximized the effectiveness of paid promotions and drove higher engagement and conversions.
The results of our always-on social media management for GoDaddy were significant. We successfully built a robust social media audience, fostering a community of engaged followers. The comprehensive content plan and structure enabled us to consistently deliver valuable and engaging content across various formats, reinforcing GoDaddy's position as a valuable resource for entrepreneurs. The integration of the social calendar with other business units enhanced asset reach and brand visibility. Combined with paid social media campaigns and digital optimizations, we achieved a higher level of engagement and facilitated increased traffic to the GoDaddy website.