Ink & Water
We were approached with a unique opportunity to develop a new cosmeceutical brand for Vanity Group. The objective was to create a brand that captured the essence of Australia's quintessential cafe culture, a concept deeply intertwined with the identity of Australians. Our task was to conceive a brand that reflected this cultural connection, encompassing product development, brand story and creative direction.
To start the brand conception process, extensive research was conducted to gain insights into the target audience and their preferences. Drawing inspiration from the cafe culture, we developed a brand story that celebrated the vibrant and lively atmosphere associated with Australian cafes. The brand's logo, color selections, and product photography were carefully crafted to reflect this aesthetic.
January 2021 - March 2021
Sydney, Australia
Solution:
Once the brand concept was finalized, the next step was to launch the product into hotels. Through effective collaboration with Vanity Group, Ink & Water successfully introduced the newly developed cosmetics brand into hotels. This provided an opportunity to showcase the brand to a wide audience and leverage the existing customer base of Vanity Group.
The results of the brand conception efforts were significant. The creation of a new in-house cosmetics brand for Vanity Group allowed them to expand their product portfolio and cater to a specific target audience. The brand's alignment with Australia's cafe culture resonated with customers, creating a sense of familiarity and connection. The successful launch of the brand into hotels further solidified its presence and provided opportunities for growth and expansion.