Maille
Maille, a renowned brand in the gourmet food industry, who engaged us in an always-on content plan. Our ongoing objective is to create a fresh, exciting, and best-in-class social media presence while cultivating an engaged community. Adhering to global brand guidelines, we infused a local twist and curate a captivating blend of recipe inspiration and French lifestyle imagery. Our monthly content plans span across multiple channels and are strategically supported by seasonal campaigns, bespoke photoshoots, influencer collaborations, and targeted media investments.
To keep our audience captivated, we focus on the art of rich storytelling and craft test-and-learn assets tailored to each social media platform.
May 2021 - December 2021
Sydney, Australia
Solution:
Monthly, we achieve an impressive reach of 2.483 million impressions, amplifying Maille's brand presence and extending its reach to a wide audience. The engaging content we produce fostered meaningful interactions, as evidenced by our monthly engagement rate of 5,810. By nurturing an active community and fostering brand loyalty, we established Maille as the go-to gourmet food brand for culinary enthusiasts.