Stayz
Stayz approached us with a specific objective: to position their brand as the trusted experts in family travel during the summer holiday period. As a homegrown brand with a strong history of serving local travelers, Stayz wanted to leverage their local expertise to capture the attention of their target audience. Our task was to create and execute a paid social media campaign to achieve this goal.
Our strategy revolved around targeting two key segments of Stayz's audience: long-weekenders and the drive-to-beaches segment. These segments represented the largest portion of Stayz's family audience. By focusing on their preferences and travel behavior, we aimed to effectively engage and convert this specific demographic.
November 2019 - January 2020
Sydney, Australia
Solution:
To bring our strategy to life, we created a variety of paid campaign assets. These assets showcased the local destinations that Stayz offered, emphasizing the unique experiences and opportunities available to families during the Covid-restricted travel periods. By highlighting these local destinations, we aimed to capture the attention of both new and existing audiences, encouraging them to explore and discover through the Stayz brand.
The paid social media campaign encompassed platforms such as Facebook, Instagram, and other relevant channels where the target audience was actively present. By leveraging the targeting capabilities of these platforms, we precisely reached the long-weekenders and drive-to-beaches segments, ensuring maximum exposure to the intended audience.