VANItY GROUP

Vanity Group, in collaboration with their esteemed partners, entrusted us with the task of delivering exceptional experiential marketing activations across a wide range of properties. Our comprehensive range of services, including creative direction, brand identity, project management, experiential activation, and creative production, allowed us to bring innovative ideas to life and create memorable experiences for guests.

Working closely with each partner, we developed tailored PR and social-led activation strategies that aligned with their unique brand identities and objectives. Through thorough research and analysis, we gained deep insights into the target audience and their preferences, ensuring that our activation ideas resonated with them on a profound level.

January 2021 - March 2021
Sydney, Australia

Solution:

Across all our activations, we employed meticulous project management and creative production to ensure flawless execution. From sourcing and managing suppliers to overseeing logistics and on-site operations, our dedicated team worked tirelessly to bring every detail to life and create seamless experiences for both guests and partners.

The results of our experiential marketing activations were remarkable. The strategic combination of PR and social-led strategies resulted in increased brand visibility, engagement, and customer loyalty for each partner property. The activations provided guests with unforgettable moments, generating positive word-of-mouth and social media buzz. Moreover, the unique experiences and memorable connections forged during these activations positioned the partner properties as leaders in their respective markets.

  • A by Adina - Hunter Suite

  • A by Adina - Hunter's Hour

  • A by Adina - The Sip and Hunt

  • Crowne Plaza Influencer Program

  • Hotel Indigo Influencer Program

  • The Fullerton Hotel Influencer Program

  • Hotel Indigo Katong - Sun Downer Hour

  • Hotel Indigo Katong - Biology Bar

  • Intercontinental Double Bay - Appelles Swapshop

  • Intercontinental Double Bay - Appelles Spa

  • Intercontinental Double Bay - Scavenger Hunt

  • Jonah's - Milton Brown Rejuvenation

  • Jonah's - Molton Brown Dining

  • Jonah's - Indulgence

  • M Social Singapore - Ink & Water Cafe Takeover

  • M Social Singapore - Poolside Detox Hour

  • M Social Singapore - Coffee Masterclass

  • Marina Bay Sands - Karloween

  • Marina Bay Sands - Karl Lagerfeld A History

  • Marina Bay Sands - Karl Koncierge

  • Midnight Hotel - Floriade Dining

  • Midnight Hotel - Botanical Picnic

  • Midnight Hotel - Influencer Program

  • Mrs Banks Hotel - Molton Brown Perfume Mixology

  • Mrs Banks Hotel - Royal Court

  • One & Only - Under the Stars

  • One & Only - Natural Beauty

  • One & Only - Unfiltered Beauty

  • One & Only - Spirit of Wolgan Valley

  • QT Hotels - Styled by Kevin

  • QT Hotels - At Home with Kevin

  • QT Hotels - In Bed with Kevin

  • QT Hotels - Unexpected Unrequested

  • Quincy Melbourne - Poolside with Kevin

  • Quincy Melbourne - The Quincy Spirit

  • The Calile - Unedited Beauty

  • The Calile - Filter Free

  • The Calile - Stretch, Swim, Skin

  • The Calile - Beauty Mixologist

  • The Clan - Art Exhibition

  • The Clan - Infusion Storytelling

  • The Clan - Vuudh Dining

  • The Clan - Chinatown Experience

  • The Clan - Influencer Program

  • Hilton Melbourne - Hunter Lab Laneway

  • Hilton Melbourne - Hunt, Brush & Sip

  • Hilton Melbourne - Botanical Bar Hunt

  • Hilton Melbourne - Meet the Maker

  • Hilton Melbourne - Influencer Program